WEBSITE
LOGO, CUSTOM FONT, PRINT AD
ROLE:
MARKETING CREATIVE DIRECTION DESIGN PROGRAMMING SEO PRINT PRODUCTION SOCIAL MEDIA
DENNY KARCHNER
THE BRIEF
See the detail that Denny brings to his pencil illustrations. The textures of his oil paintings seem as though you can reach out and feel the leather, fur or grasses represented in them. This site is the stage we use to showcase all of his work. The dark background allows the eye to focus on the detail and color of his artwork without being distracted. We hired a fontographer to make Denny’s handwriting into a font, which is the type you see on the site for the logo and navigation.
The print ad showcases Denny’s “Proud – Jay Eagle” painting. The full page ad was ran on the inside cover of the November 2012 issue of gBackwoodsman Magazine. His artwork was also featured on the cover.
