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Lindsay is not only a great programmer, she has impressive design skills and is always easy to work with. She consistently produces websites for us that keep our clients happy. If you’re looking for high quality web design, you can count on Pointer Advertising.

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Pointer Advertising goes above and beyond to deliver quality design and web work on-time. They have been true partners for years. They bring great ideas to the table and problem solve where there are issues.

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With many years working in the creative industry and partnering with designers, Lindsay is by far one of the best creatives we’ve worked with throughout the years. Her knowledge and experience is extremely valuable and we’re very fortunate to be working with her on a variety of projects.

We have tight turnaround deadlines occasionally and Lindsay is always able to accommodate deliverables on time and always within budget. We will continue to use Lindsay for creative work for as long as we can!

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I have been using Lindsay and her team at Pointer Advertising for over 8 years; they are the greatest — so responsive and timely.

Without a doubt, Lindsay is a talented designer and web developer. Whether I have a request for a new website project, website maintenance, or a graphic design need, she never fails to deliver what I ask for. Smart, trustworthy, and professional. You won’t be disappointed.

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Last year the Orange County Artists Guild contracted with Lindsay Michael to create a new website for the organization. With 130 members, each having their own password-protected, editable page with multiple images and artist statements, it’s a complex website. Members also are able to post events, register for the annual Open Studio Tour, make registration payments online, and access various resources pertinent to the Guild. For the public, there is information about the Guild and its activities, videos, individual information about the art and artistic trajectory of all members, and every year a pdf of the Open Studio Tour brochure is posted.

Lindsay has created all of this for the Guild with expertise, infinite patience, courtesy, and a knack for making what is otherwise complicated seem simple, straight forward, and easy to use. She continues to maintain the website, and is incredibly responsive to questions, changes, and additions, and quickly implements whatever is necessary. She is a delight to work with. I highly recommend her for website design and maintenance.

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We have worked Lindsay Michael and Pointer Advertising on a handful of projects, and she has been a tremendously helpful partner and resource. She is highly responsive, works fast and accurately, and has delivered products that our clients are very pleased with. We look forward to continuing the collaboration!

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Website development and SEO have become a combination of art and science and when it comes to creating the perfect balance of a beautiful website and SEO there is no alternative than Lindsay and Pointer Advertising. Lindsay takes the time to learn your product and treats your online presence like her own. I am truly thankful that I have Lindsay and Pointer Advertising to work with my web host to keep my website safe, secure, and up-to-date.

In my opinion, if you are looking for the best then look no further.

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Lindsay was, by far, the best web developer I’ve ever worked with. In addition to being extremely pleasant to work with, she knew her stuff when it came to development, marketing, SEO, and design. She was very willing to use our processes and tools, which was important to us. But what was most important to me was her responsiveness; she responded to every email within a few minutes and got everything done much faster than I expected. I would definitely recommend Lindsay to anyone looking to build or redesign their website.

In Motion Now

We’ve had the pleasure of working with Lindsay Michael since 2012 on multiple web projects, from e-blasts to banner ads to landing pages. Not only is her work beautiful and expertly executed, she also uses the opportunity to share lessons with us along the way – a true partner looking to help us learn and succeed as well.

Most of our deadlines are very quick-turn, and Lindsay is always ready to jump in. She delivers when she says she will – usually ahead of time. Lindsay gives us peace of mind because she’s reliable.

Lindsay is exceptionally talented in design, but more importantly, in customer service. Her positive attitude, strong communication skills, and humbleness set her apart from so many people in this business.


I had the pleasure of working with Lindsay during my involvement with the American Advertising Federation, Raleigh-Durham chapter. When I held my position as club president in 2006, Lindsay was our Addy Chair. Not only was Lindsay an outstanding leader and contributor to our Board, but she was an absolutely incredible leader of the immensely complicated and high level project that we called the Addy Awards. Lindsay took her leadership very seriously, planning it out over a year in advance. She took the time to set a strategy that was visionary and then assembled a plan and a team to execute her vision to perfection. Her efforts resulted in the most profitable event the club has ever had. All of the work performed was volunteered, and she treated her task as if it was the highest paying client. Lindsay is essential for highly complex projects, event planning, branding – you name it. I have nothing but the most positive and highest praise to give regarding Lindsay’s work.

Aaf Raleigh Durham

When we decided to revamp our website to match the marketing of our new album, we searched for a new web development company that could concisely take our ideas/concepts and make them a reality. We searched many companies and decided on Lindsay at Pointer Advertising. Lindsay has a professional approach to make sure your ideas line up with the results you are looking for!

Furthermore, Lindsay’s development of our ideas not only exceeded our expectations, her work exceeded our clients and fans expectations as well. We now have such a dynamic website that everyone is impressed with! Traffic to our site has increased, yielding an increase in sales and interest in what we do. If you want to impress your clients, while increasing sales and maintaining a professional image hire Lindsay immediately.

As additional testimony to Lindsay’s work: Just 3 weeks after our site went “live” we had other businesses and companies contact us to find out who developed our website.

The Design

I love working with Lindsay. A complete professional in every way! She delivers superb technical skill along with a critical eye for design. But there’s more… Lindsay has a deep understanding for marketing and really gets it.

I highly recommend Lindsay as The GoTo person for your website and print design collateral.

My Vbiz Card

When faced with the prospect of developing a brand and marketing materials for my new business three years ago, I was completely overwhelmed! Lindsay made the whole process so easy. She has an uncanny ability to understand exactly what image I want to convey to prospective clients, and the necessary creativity to usher that vision into fruition.

Lindsay is professional, organized and asks all the right questions. She was able to translate my vague ideas into a cohesive set of finished products, and had several good suggestions that would have never occurred to me as even being an option.

My website has been a great source of new clients, and the beautiful print brochures she designed far exceeded my expectations. I get positive feedback on them constantly.

Andrea Sowter Skin Care
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