Do you have a value proposition? Do you know your target? Are you getting conversions? We address the needs of your audience and apply that knowledge to the brand. Because we specialize in many facets of advertising we know how to apply these marketing initiatives across all mediums to achieve the vital cohesion needed to keep the brand stable.
Marketing is the leader of our pack and dictates the direction of all of our other advertising services. We listen to marketing and we do what it says.
Print Marketing
We determine what type of print pieces will resonate with your target and establish regular advertising in publications relevant to your brand when the time is right.
Web Marketing
What makes the consumer buy? They must be compelled to do so. We provide a functional, pleasing aesthetic using the appropriate avenues that will have the most impact on your online target audience.
Traffic/Search Engine Marketing
Get traffic that converts with targeted media, organic search engine optimization (SEO), and social media platforms.
Additional Services
Branding
Graphic Design
Programming
SEO
Public Relations
Marketing Articles
Pantone Colors and Your Brand
Have you ever had a logo created and then tried to have it printed, only to find out that it looks like crap? Well, dry those eyes. There is help. :) Any time you have a logo created, it should be created in vector-based format (we'll get into vector-based objects and their value tomorrow... stay tuned). The relevance here, when dealing with color is... Creating your logo in vector will allow it to go from print to web flawlessly. Photoshop doesn't maintain true Pantone values and can skew your color slightly. Even being just a few numbers off can create a bad color situation. Pantone colors are a set of colors that can go from spot (RGB) to 4C process (CMYK) without as much variation between the conversion from RGB to CMYK than if you just went into your color pallette and started mixing colors willy nilly. When you break down a color to 4C process, you loose saturation. You only have 4 colors that need to make up thousands or millions of colors, so there will be variation in your color when the conversion takes place. Pantone colors reduce the amount of variation. They have swatch books that you…