FULL-SERVICE ADVERTISING • RALEIGH, NC • EST. 2005

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Illustration showing trim, margin, live area, and bleed for print layout
  • BY Pointer Advertising

Live Area, Margins, and Bleeds, oh my!

Get the most out of your print layout. During the printing of your piece the paper can shift and your art will land in a slightly different place in relation to where it will be trimmed. To avoid this from being noticed on the final piece always be sure to leave room for this shifting in your layout. Trim: The…

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PDF icon and light cream sans-serif type over black background
  • BY Pointer Advertising

PDFs and Vector

If you have ever lost vector art, listen up. If you loose your native files (Illustrator, InDesign, Quark) and only have a .pdf of the work, you can put that .pdf back into Illustrator and anything that was vector in it's native form will go back to such. If the type was still in tact and not converted to paths,…

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Red square, triangle, and circle as vector objects over black background
  • BY Pointer Advertising

Vector Graphics and Your Logo

One of my FAVORITE topics. Vector graphics are created with math as opposed to pixels like a bitmapped image. Pixels are heavy. Vector is very light. AND it's infinitely resizable. Your graphics will always be crisp at any size. With that said, your logo should always be created in a vector-based program (Illustrator, Freehand, Korel) - NOT Photoshop. When a…

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Photo of a Pantone swatch book
  • BY Pointer Advertising

Pantone Colors and Your Brand

Have you ever had a logo created and then tried to have it printed, only to find out that it looks like crap? Well, dry those eyes. There is help. :) Any time you have a logo created, it should be created in vector-based format (we'll get into vector-based objects and their value tomorrow… stay tuned). The relevance here, when…

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