Versatile is the name of the game. At Pointer Advertising, we take the time to get to know your business. We make the brand uniquely yours. Experience seamless crossover from print to web, ensuring a stable brand and awareness.
Because marketing tells us what we need to design, we are not mired down in ego. We have no need for that here. We design for the consumer, not our own personal likes. This ensures design will be functional when it gets to the development stage. We care about superb web UX and brilliantly organized print layout, not awards.
Print Design
If it can be printed, we can do it! Tradeshow booths, business cards, print ads, catalogs, package design, flyers, direct mail, and more. Brands that we create utilize the Pantone color matching system to ensure stable color across mediums.
Web Design
We offer responsive programming for apps and all types of websites. While most websites go into WordPress, we can also assist if your site is using Shopify or Squarespace.
All websites we create automatically receive proper treatment of design and images for ADA compliance.
Additional Services
Marketing
Branding
Programming
SEO
Public Relations
Graphic Design Articles
The Total WordPress Theme by WPExplorer
Today I want to talk about the Total Wordpress theme by WPExplorer. We'll look at the theme features and talk with AJ Clarke, the developer of Total. I have been using Total since 2014. Before I found the theme, I was using a different Wordpress theme for every site. Wordpress themes tend to have limited customization abilities. If you use the same theme for all of your sites they end up looking the same, even with custom CSS. This means learning a new theme every time you build a site. This also means finding glitches in the code, things don't work right, etc. I have used a ton of themes since I started using Wordpress over 10 years ago; Avada and many more. Every time I'm left feeling like "I wish it did this." I don't have that problem anymore with Total. It just DOES. It could be the poster child for Nike. Total is completely customizable. You really can create an unlimited amount of designs. It's truly insane. The day I installed this theme and saw what it could really do, I nearly cried. Yeah, I know… You're thinking "Get a life, nerd." and I DID - After I…
Improve your Website’s Search Engine Ranking by Updating it
Updating your site has great benefits for Search Engine Optimization (SEO) and marketing. The more you update your site and make the pages change, the more you get indexed by the search engines. If they see you're frequently serving up fresh, relevant content, your rank will improve. It also keeps your audience coming back to see what you're up to. Sometimes people just don't have the time or ability to update their sites often. If content is difficult to generate for you, site updates should be done carefully so you don't waste the content you do create. It is best to space out those updates if you don't have a lot of content so you don't: 1) Spam folks with your updates. 2) Miss the search engines seeing your updates. As of now, search engines aren't real time. The average site gets spidered about once every two weeks, give or take. Google played around with a real-time beta years ago, but discarded it. If you post two blog articles on the same day, or even within a week of each other, the search engines most likely won't see that you've update twice since they were there last. They will only…
WordPress: A Wolf in Sheep’s Clothing?
Everyone wants to use Wordpress. Wordpress! Wordpress! Yay! Yay! Yay! It's free, it's easy, it's... sometimes very problematic. I'll be the first to admit I love Wordpress. I love the shit out of it. But there are times when it isn't appropriate to use. Wordpress wasn't meant to perform all of the robust features and functions we try to glean from it. It is but a humble blog that was SO awesome that folks saw potential there. That potential is valid as long as you don't try to get too crazy with it. As a general rule of thumb Wordpress works great if you are simply displaying content (text, images, videos), or selling product or services via PayPal. Heck, I'll even go so far as to say Woo Commerce might serve you well if you really want to put a retail module in place on your site. But that's it - That's as far as you should go with Wordpress. When you make Wordpress do things it wasn't meant to do, it creates huge problems later. Problems you can't always see in the beginning. Plugins tend to be the culprit in many cases. If you're having trouble, look to thy…