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Updating your site has great benefits for Search Engine Optimization (SEO) and marketing. The more you update your site and make the pages change, the more you get indexed by the search engines. If they see you're frequently serving up fresh, relevant content, your rank will improve. It also keeps your audience coming back to see what you're up to. Sometimes people just don't have the time or ability to update their sites often. If content is difficult to generate for you, site updates should be done carefully so you don't waste the content you do create. It is best to space out those updates if you don't have a lot of content so you don't: 1) Spam folks with your updates. 2) Miss the search engines seeing your updates. As of now, search engines aren't real time. The average site gets spidered about once every two weeks, give or take. Google played around with a real-time beta years ago, but discarded it. If you post two blog articles on the same day, or even within a week of each other, the search engines most likely won't see that you've update twice since they were there last. They will only see the current page and determine if it is different than the last time they were there. This information goes hand-in-hand with getting quality blog posts written. It is better to have one really great article than ten short and poorly written ones. I'm just gonna say it: No one likes to write blog posts. It's time consuming, and sometimes very difficult. If it was fun or easy, all websites would be chocked full of juicy blog posts. My point: If you're lucky enough to get your hands on good content, don't waste it by posting too much at one…
This post will be the place to find current templates for social media skins. Rather than muck up my other post about social media templates, I thought it would be better to add them here.
5/1/2014 Update: As Murphy's Law would have it, Facebook changed their layouts again yesterday. I have updated the template and you can download it here: 5/1/2014 Facebook Template I will continue to update the templates as Facebook and other social media outlets update their layouts. Just check this post when you see things have changed on your profile pages. Please note the new template above is not reflected in the examples below. I'm too angry at Facebook to update everything. I want to share some info on social media templates, or skins, as they're sometimes called. I have worked up a series of examples and templates for you to use from a site I manage called Baubles-n-Bling. Download the layered PSD templates if you want to follow along! It all starts with the main site. We recently migrated it over to Shopify. When we post the new sale on the homepage, we want to spin this look out across all social media outlets. This is the sale hero that appears on the site: