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andrea sowter skin care brochure
andrea sowter skin care brochure
denny karchner western art
Lilly Den Farm - Withington family

Advertising Mission

We’re off the chain and running toward a goal.

Every brand has the power to be seen by the masses. Your brand is literally that; a brand. Emblazoned (or not) into the minds of consumers. Good branding provides stability to your clients. We provide positive revenues for you.

If your marketing initiatives are not bringing in the ROI that is concurrent with initial projections, then your marketing plan needs a second look. We offer a full-service advertising powerhouse of marketing, design, and technological miracles, customized to each client’s needs.

Exposed.

Advertising Services

Marketing
Marketing

Do you have a value proposition? Do you know your target? Are you getting conversions? We address the needs of your audience, and apply that knowledge to the brand. Because we specialize in many facets of advertising 

Branding
Branding

We cannot put enough stress on the importance of proper branding. Branding isn’t just a logo. It’s your business’ whole persona – The voice that comes through in the body copy, what causes the business supports, the chosen colors 

Graphic Design
Graphic Design

Versatile is the name of the game. At Pointer Advertising, we take the time to get to know your business. We make the brand uniquely yours. Experience seamless crossover from print to web, ensuring a stable brand and awareness. 

Programming
Programming

Avoid pitfalls and costly mistakes by knowing what is required for the development of your website. We provide an in-depth analysis of your site needs, from the ground up. Whether your site requires a content management system (CMS) 

Search Engine Optimization
Search Engine Optimization

By optimizing your site for search engines, you can save money on purchased media. Get your site showing up where it should on the web with Organic White Hat Search Engine Optimization (SEO). Absolutely no spamming or black hat 

Public Relations
Public Relations

Engage your audience. Connect. Whether it’s on social media or the newswire, it is always a good time to improve the quality of the community you share with your audience. Gone are the days of waiting for a press release to get 

Advertising Words

10Mar 17
The Total WordPress Theme by WPExplorer

The Total WordPress Theme by WPExplorer

Today I want to talk about the Total Wordpress theme by WPExplorer. We'll look at the theme features and talk with AJ Clarke, the developer of Total. I have been using Total since 2014. Before I found the theme, I was using a different Wordpress theme for every site. Wordpress themes tend to have limited customization abilities. If you use the same theme for all of your sites they end up looking the same, even with custom CSS. This means learning a new theme every time you build a site. This also means finding glitches in the code, things don't work right, etc. I have used a ton of themes since I started using Wordpress over 10 years ago; Avada and many more. Every time I'm left feeling like "I wish it did this." I don't have that problem anymore with Total. It just DOES. It could be the poster child for Nike. Total is completely customizable. You really can create an unlimited amount of designs. It's truly insane. The day I installed this theme and saw what it could really do, I nearly cried. Yeah, I know… You're thinking "Get a life, nerd." and I DID - After I started using Total, my life literally changed. No more tears of frustration, but tears of joy. Now, all that said I'm not the type of person that gets stuck in a comfort zone. I assess every website and do what the site needs, not what I want. Sometimes we use a different CMS if that is required. For the most part, most of the sites I do fit perfectly into Wordpress. I have yet to build a site that couldn't go into Total if we're using Wordpress. Let's talk about why…

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02Feb 15
Improve your Website’s Search Engine Ranking by Updating it

Improve your Website’s Search Engine Ranking by Updating it

Updating your site has great benefits for Search Engine Optimization (SEO) and marketing. The more you update your site and make the pages change, the more you get indexed by the search engines. If they see you're frequently serving up fresh, relevant content, your rank will improve. It also keeps your audience coming back to see what you're up to. Sometimes people just don't have the time or ability to update their sites often. If content is difficult to generate for you, site updates should be done carefully so you don't waste the content you do create. It is best to space out those updates if you don't have a lot of content so you don't: 1) Spam folks with your updates. 2) Miss the search engines seeing your updates. As of now, search engines aren't real time. The average site gets spidered about once every two weeks, give or take. Google played around with a real-time beta years ago, but discarded it. If you post two blog articles on the same day, or even within a week of each other, the search engines most likely won't see that you've update twice since they were there last. They will only see the current page and determine if it is different than the last time they were there. This information goes hand-in-hand with getting quality blog posts written. It is better to have one really great article than ten short and poorly written ones. I'm just gonna say it: No one likes to write blog posts. It's time consuming, and sometimes very difficult. If it was fun or easy, all websites would be chocked full of juicy blog posts. My point: If you're lucky enough to get your hands on good content, don't waste it by posting too much at one…

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01May 14
Current Social Media Templates

Current Social Media Templates

This post will be the place to find current templates for social media skins. Rather than muck up my other post about social media templates, I thought it would be better to add them here.

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