Updating your site has great benefits for Search Engine Optimization (SEO) and marketing. The more you update your site and make the pages change, the more you get indexed by the search engines. If they see you're frequently serving up fresh, relevant content, your rank will improve. It also keeps your audience coming back to see what you're up to. Sometimes people just don't have the time or ability to update their sites often. If content is difficult to generate for you, site updates should be done carefully so you don't waste the content you do create. It is best to space out those updates if you don't have a lot of content so you don't: 1) Spam folks with your updates. 2) Miss the search engines seeing your updates. As of now, search engines aren't real time. The average site gets spidered about once every two weeks, give or take. Google played around with a real-time beta years ago, but discarded it. If you post two blog articles on the same day, or even within a week of each other, the search engines most likely won't see that you've update twice since they were there last. They will only…
Engage your audience. Connect. Whether it’s on social media or the newswire, it is always a good time to improve the quality of the community you share with your audience.
Gone are the days of waiting for a press release to get published. With the ability to communicate instantly on social media outlets like LinkedIn, Facebook, and Twitter, we have every advantage at our fingertips – literally. Talk with your customers and colleagues about real-time events. Share your message in the form of video. Have some fun, too; hold a contest so people can interact.
Establish Partnerships. Want to sponsor an event that has relevance to your brand? Perhaps you’re passionate about a specific cause? We help build those relationships.
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This post will be the place to find current templates for social media skins. Rather than muck up my other post about social media templates, I thought it would be better to add them here.
5/1/2014 Update: As Murphy's Law would have it, Facebook changed their layouts again yesterday. I have updated the template and you can download it here: 5/1/2014 Facebook Template I will continue to update the templates as Facebook and other social media outlets update their layouts. Just check this post when you see things have changed on your profile pages. Please note the new template above is not reflected in the examples below. I'm too angry at Facebook to update everything. I want to share some info on social media templates, or skins, as they're sometimes called. I have worked up a series of examples and templates for you to use from a site I manage called Baubles-n-Bling. Download the layered PSD templates if you want to follow along! It all starts with the main site. We recently migrated it over to Shopify. When we post the new sale on the homepage, we want to spin this look out across all social media outlets. This is the sale hero that appears on the site: